Marketing Strategy

Market Research and Planning

Our management team is 100% dedicated to making sure that your program is set up for the long term. We are not interested in coming in to quickly spike your sales only to have your program fail due to lack of planning and follow up. Our entire program is built to give you the results you desire year in and year out. Our team will work with you to gain a clear understanding of your mission plan, your current and past strategies, your goals and most importantly how we can get everyone in your firm working as a team. Once we understand your goals, we will help you formulate a plan that incorporates the IFPA marketing programs that best fit you. We understand that all funeral home operations and communities are not the same. We have the resources to help you understand your community better than ever before and the support to implement the plan we agree upon. You are in control, our job is to make sure what we agree upon is implemented to your satisfaction.


Relationship Selling & Lead Management

We realize the importance of creating and maintaining a path to run on. One that will keep your sales people and ultimately your entire program organized. IFPA became dedicated to Data Based Marketing in 1997. No one has more experience and success with lead management in the funeral industry. Our program, MyLeadLink, is not off of the shelf, it is a custom-built program specifically designed for our profession. It becomes the cornerstone of support to your sales team and ensures long-term success. It is designed to make sure you are the one a family thinks about when they are ready to make a buying decision. Let us show you how MyLeadLink has paved the way for several million dollar producers over the years. We would be happy to set up a demonstration of this system in person or via webinar at your convenience.


After Care

After Care is the corner stone to any great pre-need program. If implemented properly, this program will generate more pre-need production for your organization in the long run than any other program. After care not only locks in your current market share, but it grows market share through our Family and Friends marketing sequences established in our data base system. Our Guide Book series is proven to be the perfect tool to reach out to survivors after the funeral. Guide Book-1 is the industry’s best tool in showing the primary informant everything that they need to do to get their affairs in order after the death of their loved one. Families are constantly sharing their thanks for the information this book provides. Guide Book-2 is shared with them in a timely manner well after the service to inform them of their planning options. This process perfectly sets up contact with the entire family and friends of the family over time. The IFPA data base system perfectly keeps up with all contacts at their pace and the end result is many current and new family members committing to their own arrangements with you.


Grief Support

IFPA has partnered with Dr. Jason Troyer, a grief expert and psychology professor, to provide your organization with the Finding Hope series of aftercare booklets. Dr. Troyer’s booklets are personalized to widows, widowers, and bereaved adult children and will provide your families with comfort and support following their loss. Furthermore, he has written booklets for the anniversary of the loss, a Holiday booklet, and a booklet for assisting grieving children. These cost-effective aftercare products support the families you have served and help build relationships with the next generation. The booklets can be customized with your contact information and logo. Visit for more information about Dr. Troyer’s Finding Hope series of aftercare booklets. The prices you see on the flyer reflect the 15% IFPA discount you will receive from Mt. Hope. Be sure to mention that we are partnered up when you order your materials. 

Pathways Aftercare Cards & Booklet Program

IFPA and Dr. Jason Troyer of Mt Hope Grief Services have partnered to create Pathways, a compassionate aftercare system. The Pathways system will show your families how much you care about their ongoing needs and will help further build positive relationships. Dr. Troyer designed the greeting cards and booklets (which are customized with your information) to provide a comforting and hopeful message. You can choose from several different packages of greeting cards and booklets that are automatically sent to the families you choose. The Pathways program is a simple, yet powerful way to engage your families and lay the groundwork for pre-planning conversations.

Pathways Promo

Direct Mail

Community awareness is a big part of our program. Direct mail, if done properly can generate much awareness and increased sales. IFPA handles all of your direct mail needs. We will help you customize messages that will address the competitive situation of your market. All demographic studies, printing, mailing and lead tracking are handled through our office. We even enter the leads into the database for your counselor to ensure perfect follow up. We have a great variety of proven pieces to choose from, or we can simply create whatever is needed to be successful.


IFPA Work Shop

  • Designed for small groups
  • Invites are created from targeted groups within the data base that have not yet committed
  • Workshops are usually held at the funeral home
  • They are highly interactive and a full arrangement is completed during the process

Senior Solutions Seminar Series

  • These events are typically held at civic centers, senior centers, churches or restaurants
  • A variety of speakers are coordinated to cover
  • Medicaid
  • Veterans Benefits
  • Elder Care (Such as an attorney)
  • Fitness
  • Financial Planning
  • And yes you guessed it—Preplanning and Funding options

These events are low cost and can be organized to be entertaining, not just about funeral planning. People appreciate them and they are a great part of Community Awareness for your firm. Our team specializes in helping you organize these events, we do the invitations and help you present.


IFPA has partnered with Jang Consulting to create Mediapath to provide your organization with professional social media management and digital marketing at deeply discounted rates.

Mediapath is a full-service social media plan that removes the burden of day-to-day management of your social media accounts so you can focus on what you do best, serve families.

The Mediapath team specializes in social media solutions for the death care industry based on each firm’s unique business goals. Whether you want to reach out to your community, increase followers, run a contest, or drive targeted leads to your website… our expert social media marketing team can help your firm experience social success.

We are committed to excellence and are constantly working on cutting-edge technologies to better serve our clients social and digital needs. Learn more about Mediapath at 


Activity Assistance Program

Wouldn’t you like…

To be able to login to your database system and see you have people that want to sit down with you and talk Advance Funeral Planning?

Imagine a Prospect being added to Your MyLeadLink system:
• Previously Served
• After Care Primary Contacts
• After Care Extended Family
• Seminar Invitations
• Direct Mail Leads
• Social Media Leads

And you had a Highly Trained Team Mate that would help you contact these individuals to set up a time for you to discuss the 4 Step Planning Process!

No Cold Calling – Just Professional, Timely and Caring Follow Up!

This program is offered to our Full Time Advanced Planning Consultants that are willing to commit to a minimum of $50,000 a month in net sales!

Our Activity Assistance Agents are Well Trained, Caring and Professional. Their primary goal is to make sure that timely follow up takes place with all contacts which results in activity and sales.

The activity of this program is all tracked and organized through the IFPA MyLeadLink system. This results in a Highly Organized, High Activity Sales Process that is monitored and managed properly.

Our Callers operate between the hours of 10:00am and 8:00pm. The caller ID identifies with your local Zip Code.