Digital Marketing

Building Blocks of Success

Reaching customers through multiple touch points

• Direct Mail
• Display ads on mobile devices, laptops, tablets
• Video ads through streaming services

How It Works

OUR

STEPS

01. Survey Mailing

Surveys are sent to your mailing list.

02. Mailing Submission

The mailing information is provided to us.

03. Digital Ad Campaign Launch

During the following week after the surveys are mailed, digital ads are sent to mobile devices and tablets at the recipients' home addresses.

04. Video Ad Campaign

In week three after the surveys are mailed, video ads are served on television streaming services or mobile devices streaming content.

05. Reminder to Take Action

These ads remind potential clients to fill out the surveys and contact the Planning Coordinator.

Display Ads – Addressable

Precision Targeting Made Simple

• GEO-FENCING
• With Address Match
• Geo-Fencing matched to WIFI Networks & Physical Addresses
• Complement direct mail targeting efforts and improve reach and frequency!

Precision Marketing: Targeted Ads for Every Address

Use with direct mail campaign or as a stand-alone tool to target potential customers.
We can use your mailing list or provide one for you.



• Deliver targeted programmatic ads across web-connected devices. Utilize your own list of addresses or our team will pull a list for your targeting needs
• Physical addresses you are uploaded and then matched against plat line data to collect exact physical location
• The system then geo-fences and serves your message to each matched address to desktop, laptop, mobile devices and, OTT/CTV devices if desired.
• Audiences at every single address are updated on a daily basis

The Precision of Digital with the Impact of TV

OTT / CTV content is streamed by users directly from the internet primarily on televisions and mobile devices with the power to target specific audiences!

• 85% of U.S. households watch content via OTT/CTV (streaming)
• 64% of users are more likely to buy a product or service after watching a video online
• 80% of users recall a video ad they viewed in the past 30 days
• Reach over 31 million TV viewers who are no longer subscribed to cable or satellite
• Combine the impact of TV with the precision of digital targeting/tracking

The Results

Smart Advertising Starts Here: Affordable, Impactful, Targeted

MONTHLY per location:
• 10,000 impressions (ads served) to addresses provided
• 5,000 video impressions to addresses provided
• All digital static creative included

Total Investment: $400/month

Additional Charges:
• Video production: $500 – $750 (new video)
• Video Changes: $100
Video production fees can be a one-time set up fee with change fees of $100. Ask for details.

*Rates based on 12-month commitment, 6 month opt-out clause with 30-day notice.

TAKE THE FIRST STEP

Let's Get Started!

Partnering with IFPA for digital marketing ensures your message reaches the right audience with precision and impact. From targeted ads to engaging video campaigns, we provide the tools you need to connect with potential clients across digital platforms. Let IFPA help you grow your business with data-driven strategies designed for success.