Digital Targeting
Building Blocks of Success
Reaching customers through multiple touch points
• Direct Mail
• Display ads on mobile devices, laptops, tablets
• Video ads through streaming services
How It Works
Survey is sent to your list.
Mailing provided to us.
Digital ads are sent to mobile devices and tablets at the home addresses the following week after the letters are mailed. Video ads are served on television streaming services (or mobile devices streaming content) during week 3 after surveys are mailed. This is REMINDING potential clients to fill out surveys, contact Planning Coordinator.
Display Ads – Addressable
GEO-FENCING
With Address Match
Geo-Fencing matched to WIFI Networks & Physical Addresses
Complement direct mail targeting efforts and improve reach and frequency!
Use with direct mail campaign or as a stand-alone tool to target potential customers.
We can use your mailing list or provide one for you.
- Deliver targeted programmatic ads across web-connected devices.
Utilize your own list of addresses or our
team will pull a list for your targeting
needs - Physical addresses you are uploaded
and then matched against plat line data
to collect exact physical location - The system then geo-fences and serves
your message to each matched address
to desktop, laptop, mobile devices and,
OTT/CTV devices if desired. - Audiences at every single address are
updated on a daily basis
Video Ads – Addressable
The Precision of Digital with the Impact of TV
OTT / CTV content is streamed by users directly
from the internet primarily on televisions and mobile
devices with the power to target specific audiences!
• 85% of U.S. households watch content via
OTT/CTV (streaming)
• 64% of users are more likely to buy a product or
service after watching a video online
• 80% of users recall a video ad they viewed in the
past 30 days.
• Reach over 31 million TV viewers who are no
longer subscribed to cable or satellite
• Combine the impact of TV with the precision of
digital targeting/tracking
Results
Investment
MONTHLY per location:
• 10,000 impressions (ads served) to addresses provided
• 5,000 video impressions to addresses provided
• All digital static creative included
Total Investment: $400/month
Additional Charges:
• Video production: $500 – $750 (new video)
• Video Changes: $100
Video production fees can be a one-time set up fee with change fees of $100. Ask for details.
Rates based on 12-month commitment, 6 month opt-out clause with 30-day notice.
We are here for you
Our goal is to contract with independent funeral homes to market and grow their pre-need sales through relationship marketing and constant communication with the community.
204 Old Decherd Road
Winchester, TN 37398
1-931-691-4125
ifpafe@gmail.com