James Ruggerio

Lakeland Preneed Planning

(540) 470-0611

James began his career as a Virginia Funeral Service Licensee and Insurance Agent in 1998, and then began specializing in Advance Planning in 2000. As Director of Advance Planning, he was responsible for daily sales production and assisted with marketing, advertising, recruitment and training of new agents.

Over the next several years he served in the role of sales agent, area sales manager, regional sales director and following a company merger was sales manager.

In 2012, he joined a large preneed insurance company as Director of Business Development. It was during this time he determined the years spent assisting families and agents while running many different sales programs had prepared him to start a third party marketing company.

In 2016 Lakeland Preneed Planning LLC. was formed to assist with the following: 1. Protecting and growing your place in the market 2. Minimizing the “maybe” families 3. Provide programs that align with the culture of your funeral home and meet your goals. As a marketing partner with IFPA and Homesteaders Life Co., Lakeland Preneed Planning llc.is licensed in VA, TN, NC, SC and Fl.

James is married to Melissa, has four daughters and 4 grandchildren. In his spare time, he enjoys bass fishing and building custom fishing rods.